Latest SEO news you need to know - June 2025

While summer is just kicking off, the SEO space has been anything but quiet. From June core update, new Google Search Console updates to shifts in structured data and the ongoing rollout of AI Overviews, there’s a lot to unpack this month. Here’s another important news roundup to catch up on what has been happening in the SEO world.

Google June 2025 core update 

On June 30, 2025, Google began rolling out another core update, which may take up to three weeks to fully complete. You can expect some ranking volatility during this period. Google releases core updates several times a year. According to them, this is “a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”

As with past updates, the effects can vary. Some sites may see immediate changes, while others will experience a gradual impact.

MM TIP: Did you know that we automatically add notes on days with major Google updates that might influence your rankings? You can reference these notes in Rank Tracking to see if there are any changes in your organic search traffic. 

Google’s AI Mode responds to your voice

Google has launched Search Live, with voice input in the Google app for users in the US, offering a more interactive search experience powered by generative AI. It enables back-and-forth spoken queries. This is a particularly useful feature when you’re on the go. Google also plans to add camera input, allowing users to show Search what they’re seeing in real-time.

Google now includes AI Mode data in Search Console

In May, Google rolled out AI mode to all US searchers and one of the latest Search Console updates is that users can now track clicks, impressions, and positions from AI Mode. For SEOs, this marks a key turning point: we can finally start measuring the real impact of AI-generated results directly in GSC. 

AI Mode builds on AI Overviews with a more interactive experience. It breaks queries into subtopics, surfaces supporting web content for each, and lets users explore results in more depth without having to click to websites.

99% of AI Overview links come from organic TOP 20

According to a preliminary experiment by Satoshi Kimura from SEO Lab, which analyzed 500 queries and about 5,000 URLs featured in AI Mode, 99% of those links also appear in the TOP 20 organic results. And 97% of them are in the TOP 10. 

What does this tell us? It reinforces a key point: visibility in AI search relies heavily on traditional SEO foundations. While there’s no correlation between the order of links in AI Mode and their organic ranking, it’s clear that high-ranking pages are much more likely to be referenced by AI. If you're not ranking organically, your chances of showing up in AI Mode are slim.

So even though the SERP layout is changing, the need for strong SEO basics remains. If you want to be seen by AI, you still need to be seen by Google first.

Image source: Satoshi Kimura

AI Overviews continue to expand and SEOs are taking notice

AI Overviews are now available in over 200 countries and territories, and in more than 40 languages, marking their most significant global rollout yet. With this expansion, SEOs around the world are reevaluating what it means for website visibility, content strategy, and performance measurement. 

Several specialists and agencies have already shared their perspectives, offering early insights into how AI Overviews are reshaping the search experience. For deeper context, check out these resources:

• 80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
• The first-ever UX Study of Google’s AI Overviews
• AI Overviews: What They Are and How to Optimize for Them
• AI Search: Where Are We & What Can We Do About It?
• Mini SEO Case Study: Getting a site ranking in multiple Google AI Overviews 

Want to know if your site appears in AI Overviews?

We’ve added a new feature in Rank Tracking that lets you monitor AI Overviews directly in your tracked SERPs. After setting up a project, go to the Rank Tracking section. There you’ll find a column labeled SERP Features. If an AI Overview is triggered for a keyword, you’ll see a small icon.

• A green AI icon means your domain is featured in the overview.
• The number next to the icon indicates your position within the AI-generated answer.

You can also check AI Overviews coverage in bulk in the Reports section:

• Create a new report
• Select the AI Overviews Miner
• Choose your target country and add your keywords

The results will show:

• A pie chart with how often AI Overviews appear for your keywords
• A table of the most frequently featured domains across those overviews

This feature is available to all Marketing Miner paid plan users. Processing one keyword costs 100 credits.

Google drops support for 7 structured data types

In a low-key update, Google has deprecated support for the following structured data types: 

• Book Actions
• Course Info
• Claim Review
• Estimated Salary
• Learning Video
• Special Announcement
• Vehicle Listing

This won’t affect most websites, but if you’ve implemented any of these schemas in the past, it’s a good time to clean them up to avoid validation errors or unnecessary clutter in your structured data setup.

Which domains do AI assistants trust most?

A recent study by Patrick Stox (from Ahrefs) analyzed 78.6 million AI-generated answers from tools like ChatGPT, Perplexity, and Google’s AI Overviews to identify which websites are most frequently cited across these systems.

The results show a clear trend: Wikipedia, YouTube, and Reddit dominate as the most commonly mentioned sources.

While these are major platforms, the takeaway for SEOs is strategic: if AI assistants consistently pull from a handful of trusted domains, it's worth exploring how your content can connect with or appear on those platforms. Whether it’s through contributing, earning links, or aligning your content with what these sources typically rank for, increasing your visibility within these ecosystems could improve your chances of being discovered in AI-generated results. 

Keywordino news

Keyword Search Volumes

Have you ever wished to see monthly search volumes directly in GSC? Keywordino now makes it possible. You’ll now see Google Ads monthly search volume next to every keyword in your GSC data.

Workflows & Custom Tags

You can now assign statuses like To-do, In Progress, Done, Ignore (or create your own) to any keyword or page. On top of that, you can also add custom tags for even better organization.

ChatGPT gets better at conversations (and product search too)

OpenAI has rolled out a major update that improves ChatGPT’s ability to handle longer, more complex conversations. The model now better understands context, follows instructions more reliably, and avoids repetitive answers, especially in extended interactions. It can also run multiple searches at once to tackle complex questions, and even search the web using an uploaded image.

Alongside the update, OpenAI has partnered with Shopify to bring product suggestions, pricing info, and reviews directly into the chat interface. Merchants can now upload product feeds to ChatGPT, making listings more accurate and up-to-date.

These aren’t ads in the traditional sense, but they signal a shift toward AI-powered product discovery. For SEOs and e-commerce brands, it’s another reason to prioritize structured data and well-maintained product feeds to ensure your content remains visible and relevant in this new search environment.

Try Marketing Miner now:

Want to diversify your SEO strategy? Consider TikTok

If you’re exploring organic opportunities beyond Google, it may be time to take TikTok seriously as a search engine. Ahrefs published this practical guide on TikTok SEO that covers how the algorithm works and how users are increasingly using the platform to search for content. As Gen Z continues to shift search behavior away from traditional engines, being discoverable on platforms like TikTok can be a valuable extension of your SEO strategy.