Marketing Miner is a complex tool with a huge variety of how to use its outputs. Let's talk about the most important and most frequently used functions/processes you should try out!
1) Analysis of competition occurrence in search engines
Among basic (and lately most frequently used) functions of Marketing Miner are domain profilers.
With just one click users can profile their own or a competitive web's occurrence in search results in both organic and paid ones.
Profilers are available upon log in in the upper part of the dashboard:
How to analyse what the competition ranks for in search engines?
Simply import their domain into the profiler. You can do that here right away:
Then go to Organic web traffic section, where you’ll find detailed information on your competition’s performance in organic and paid search results.
It’s best to download these data in CSV format and then analyse them and look for the following information:
- What non-branded keywords does my competition rank for in search results and my web doesn’t?
- What keywords does my competition advertise for and why? Shouldn’t I be advertising for them as well?
- What are the main landing pages covering search queries of my competition? What are the main categories that work for them?
- What features are usually appearing in search results? Do I have a chance to get there?
- How did the estimated organic and paid web traffic change month-on-month? Do I rise or fall and why?
Data in profilers are updated each month around the 5th-10th day, so let’s get downloading them! There are dozens of options how to use the data in practice. :-)
2) Brand and competition monitoring
One of the advantages of Marketing Miner tool is the possibility to monitor your brand or the competition brand. This function is available in projects under Monitoring of mentions section.
What does it actually do? It monitors the whole Internet (apart from social networks) each day and checks whether there was a mention of tracked keywords in exact match in a discussion or article. If this is the case, you'll receive an e-mail notification and find it directly in the project interface.
What good does mentions monitoring do and how to set it up?
First of all, you’ll get an overview where your brand and your competition is mentioned.
Correctly set up monitoring will give you an overview what websites your competition cooperates with and where they are mentioned. These websites may be an interesting source of web traffic for you as well. You may also use brand monitoring for ORM, monitor on what websites do people talk about you and react.
For its activation just go to the Monitoring of mentions section in a project and choose queries you want to monitor. From time to time you should choose domains in this section from which you don’t want to receive notifications about mentions to reduce received notification amount.
What’s worth to monitor?
- Your brand
- Competition brands
- General queries (keywords), closely connected to your business helping you evaluate which webs write about the specific topic (and maybe contact them regarding possible cooperation)
3) Product feed analysis
Most people use the product feed to check product pairing in price comparison websites or to analyse competitive prices (both are Product miners). However, if you disregard this functionality, the product feed may be used in many more ways in Marketing Miner since the URL miners process it like a list of URL products. Take a look at all the things you can do with it.
Recommended processes with the product XML feed:
- • Analysis of product pairing and competition prices (Product miners)
- By analysing status codes of all product URLs you can check if all products in the feed are available. Simply insert the XML feed into the URL miners input (Import from URL section) and select the Status code miner.
- Indexation and indexability check of product URL by inserting XML feed into the URL miners input and selecting URL indexability and Fulltext index checker miners.
4) Indexation check
URL indexation and indexability status check is one of the most widely used functions of Marketing Miner, so it must be on this list.
Check URL indexation and indexability in bulk through URL miners where you just import the URL list for which you want to find out if they are indexed and indexable. In the next step you choose the URL indexability and Fulltext index checker miners.
These two miners determine if the search engine has the pages indexed or not and if they are indexable for it at all (whether there’s something preventing their indexation).
5) Keyword suggestions
Marketing Miner offers a whole variety of tools which may enrich your keyword analysis with queries.
Probably the most widely used is the keyword profiler, suggesting keywords from the Marketing Miner database which currently reads about 6 million keywords with search volume for the Czech and 3 million keywords with search volume for the Slovak market.
You can try out how the profiler works right here by simply inserting a query:
The second option how to get keyword suggestions with Marketing Miner is using miners. For this go to the section for getting and suggesting new phrases in keyword miners:
These three miners provide suggestions from suggestion tools of various services for the inserted queries, suggestions from advertising systems (Google Ads nad Bing) and suggestions at the bottom of search results.
All these resources may be valuable helpers in processing the keyword analysis.
6) Rank tracking in search engines
Rank tracking is probably the most popular function of users who base upon projects and continuous data measurement.
Simply create a new project, select if you want to rank track in search engines on a daily or weekly basis, and then choose keywords.
To choose keywords correctly, use Domain profiler, where you can profile your domain and find out what queries are important for you.
After creating the project, Marketing Miner starts tracking positions for the selected keywords in search engines which are essential for the given market (for the US market it’s Google and Bing). It’s very interesting to monitor the SERP visibility chart which shows visibility in search engines (higher position for queries with bigger search volume = higher SERP visibility).
Do you use all of them?
How did you like the list of top 6 things you can do with Marketing Miner? Did you find anything you haven’t tried out before? Do you think some other process should be added to the list?
Share your thoughts in the comment section. We’ll be happy to elaborate on this further. :-)