On 2nd November, Google announced the November 2023 core update. It took 25 days to roll out. This core update marks the second major algorithm change in as many months and is likely the longest one since Google started announcing them.
Just a week later, Google also rolled out the November 2023 reviews update. This update represents a change in Google's approach to handling review-based content going forward. Instead of making regular announcements, the update will continuously assess reviews, blog posts, and opinion-based content. If a website’s content is primarily reviews, the system will evaluate all of it. Therefore, websites that offer reviews should prioritize adhering to Google's quality guidelines to align with this new system. Initially, this update will impact reviews-based content in English, but Google suggests that it may extend to other languages in the future. To learn more about how to create quality content, see this helpful guide on how to write high-quality reviews.
MM TIP: Did you know that we automatically add notes on days with major Google updates that might influence your rankings? You can reference these notes in Rank Tracking to see if there are any changes in your organic search traffic.
Google Search Console added robots.txt report
Google announced a new robots.txt report in Google Search Console that will replace the old robots.txt tester tool. The new report shows what information Google has on your robots.txt file, with the ability to request a recrawl for emergency situations. If you're experiencing indexing and crawling problems, this report can provide additional insights into whether the issue might be connected to your robots.txt file.
Image Source: Google Search Central
More Google updates: Follow and Notes
Last month, Google announced some more interesting changes to search.
Users can now tap the follow button in Google SERPs to follow multiple topics and sites (soon) as well. This new experiment is intended to deliver users a more tailored and personalized search experience. You can also turn notifications on for these to be updated if Google finds something that its systems think is timely and important for you. The follow button is only available in the US for now.
Google also announced Notes, which will let users share their comments and feedback right on Search to help others find the best answers to their random questions. However, they do not impact the rankings of those pages in Google Search. This new experiment is only in beta and is currently available in the US and India.
Image source: Google
Google Search quality raters guidelines updated
On 16th November, Google updated their Search Quality Rater Guidelines to simplify the Needs Met scale definitions, and add more modern examples such as short-form video formats, and other minor changes. None of these changes involve any major alterations. While search quality evaluators' ratings don't directly affect rankings, they offer feedback that helps Google improve its algorithms.
Interesting SEO reads
UGC is a game-changer in digital content as it shifts from brands telling the story to the collective voice of your audience. Read Ashley Liddell's post to find out how to use UGC for better SEO, incorporate it into your workflow, and get the most value while minimizing risks.
Google expanded its support for Organization markup, including validation support in the Rich Results test. Businesses can now provide more details such as address or contact details that help users more easily find them on Google Search. Check out Google's documentation to see what information you can mark up to make your business more accessible online.
To ensure your SEO reports are well-received, you require both a compelling narrative and the right data. Read Ludwig Makhyan's guide which can assist you in achieving this goal.
Read the report of the best talks from the Chiang Mai 2023 SEO conference by Vojtěch Bruk.
Try Marketing Miner now:
Marketing Miner news
We added a new feature to let our users select whether they prefer keyword search volume data from the Marketing Miner database (using click-stream data) or from Google Keyword Planner.