What is SEO

Dictionary  |  Filip Podstavec

SEO is a set of methods and operations and their goal is to direct search engine users to the optimized websites. SEO is short for “Search Engine Optimization”. Methods, used in SEO, are divided into:

Methods

Pre-implementation analyses

It mainly is a keyword analysis, competition analysis, market analysis, target group analysis - creation of persons. These materials are primarily used for on-page and off-page optimization.

On-page methods

It is a placement of keywords on a website, optimization and filling out of metags, for both inclusion of keywords, as well as for higher CTR or including Rich snippets in source code and internal link building. On-page optimization also includes URL address selection. It is about the website load speed, that can be caused by less efficient server, overdoing it with Javascript or the source code is not performance-optimized.

Off-page methods

They are links directing to optimized website. There also are frames, videos, images and podcast, that are on another website, but they are physically saved on the optimized website. The off-page optimization also includes references to the optimized website or its company on the internet.

Methods linked to robots

They are regarding the setting and creation of the files affecting behavior of robots on the web. Typically it is robots.txt sitemap, some functionality htaccess and canonicalization.

Answer to a question what is seo - will Google find it?

Operations

The operations are individual steps, how to manage the analysis, how to create analysis, how to draw conclusions and set up processes. Every SEO specialist has their own sets of steps and it's hard to say which ones are the best. Some of the steps need to be adjusted depending on optimized URL characteristics.

Some operations:




Filip Podstavec

Filip Podstavec

Filip is Marketing Miner CEO. His daily food are innovations and new link building & SEO techniques. As a consultant he has more than 10 years of experience.

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