One of the biggest shortcomings of analytics is incomplete tracking caused by the fact that there are parts of web where tracking is not set up. A reason for this can be a fact that a web has many different looks that do not necessarily have the same structure and when setting up tracking code, it is in some parts/functions of the web "forgotten" to do so. Such deprived data are then not valid and can lead to wrong conclusions. We'll show you how to easily, with the help of Marketing Miner and an extension in Chrome or Mozilla Firefox, check correctness of tracking code setup.
Basic check is the entire sitemap check. Most of the times, sitemap contains most of the looks that a web uses.
How to do the check in Marketing Miner?
User goes to URL miners, where he selects input data as XML sitemap. He then inserts URL of given sitemap and clicks on Upload. Marketing Miner then downloads all URLs from sitemap. User then proceeds to section Miner selection, where he checks the miner Marking detection.
User then gets a report as an output, similar to this (just for the entire sitemap): https://www.marketingminer.com/cs/report/60235dd9075abb4384efdb2982e2650bd3e113358c22874280aa356fafbf3c16/visualize/miner.domain.markup_detection
There you can see what tools that are detectable by Marketing Miner, are used in URL. In this particular case, you can see that only Tag Manager that does the tracking, is used on this website. (launching a GA code from GMT is not detected by Marketing Miner).
User gets an overview of what codes are used or not used on what site and if that is correct.
One of the biggest vices of majority of webs is tracking code not being set up on error pages. Therefore, Google Analytics does not get information about some of the users, while browsing or entering a website, ending up on error pages.
How to check error pages?
The easiest way is to generate a list of some error URLs (e.g. a domain.tld/dfllkdj/ and so on.) and use these to see if a tracking code is existent. In case, the traffic code is not set up, it is appropriate to set it up as soon as possible so we can track the sources, how users get to these pages and where are they coming from. A user can then get to more websites.
It is useful, in case of error pages, to create your own report in Google Analytics and, from time to time, let it send a source data to you to solve these problems. A user can then detect an occurrence of problematic URLs and their priorities (based on number of views) and potentially react to this problem.
Administration can be the next segment to the check. Not from the super admin's point of view, but from the logged in user profiles. The information from this section could be crucial for its usability and viability evaluation.
How to check error pages?
Marketing Miner will not help you here, since it is usually necessary to log in to these sections. In such cases, we recommend using an extensionTag Assistant in Chrome or ,in Firefox search engine, Google Analytics Debugger, which will help user detect tracking codes on a website they are located at that moment.
Search, parametric pages
Internal search is another, often browsed, segment. Despite the fact that, on the contrary, it can be a crucial part of the web, through which a lot of users navigate. When performing the check, don't forget to input the links of used tools into the checked group. Example: http://www.heureka.cz/?h%5Bfraze%5D=Chorvat%C5%A1tina
Other problems causing inconsistency
Just the fact that a user has a tracking code set up does not mean that everything is being tracked correctly. It is necessary to check, whether the filters are set correctly, remove filters from accesses of known bots and much more. You can find out more at Google Analytics training from Medio agency. Setting up a code is only a beginning and it should not be underestimated.
As you can see, you can find a lot of holes in your tracking, where you're losing precious data that you could use to find out more about user passing and leaving. We wish you a pleasant hole hunting! :-)