Intro | 26.10.2016
"Marketing Miner is a data mining tool in online marketing. Its functionality and power lies in its diversity and flexibility. It's not a tool that will do amazing charts and neat reports for you. It is a tool that can get hard data that you can build on, quickly and efficiently."
This tool works on the basis of three steps:
- 1. Data import by user.
- 2. Miner selection as well as data that a user wants to get for the input. The tool then takes the data, gets the output and after task completion, on the side of Marketing Miner, emails user the output.
- 3. Data analysis and collected data processing.
In the first step, it is important to realize, what kind of input does a user wants to give to the miner. Marketing miner supports following inputs:
|Product names||Asus Zenbook UX303LA-RO593T|
For every input, there is a set of miners at user's disposal that is ready to collect data.
Types of miners
Miners are divided, according to the input that they process, into Keyword (phrases), Domain, URL and Product miner:
And so a user has to first decide on the type of miners he wants to use, according to the input. If a user wants to input phrases, then one of the Keyword Miners is used, if URL, then URL Miners are used.
What kind of data does Marketing Miner help collect?
There is over 50 miners and every one of them is a separate source that helps collect data. A user only needs to check off what kind of data do they need to collect for the input. The most used miners are:
|Search Volume||Collection of data on search volume of phrases in Google|
|SERP Position||Automatic check of domain positions on specific phrases in search engines|
|Plagiarism Checker||Detection on existence of duplicate texts on somebody else's URLs, based on imported sitemap or URL dataset|
|AdWords Suggest||Same suggestion of 800 phrases from AdWords as keyword suggestion in this tool. However, here, you can get data in bulk|
|Contact Finder||Automatic detection of primarily used email, contact website and social profiles, belonging to a given website.|
|Technology Detection||Detection of used CMS and many other technologies for imported URLs|
|Product Miners||Data on position, the lowest/highest price and lots more in the biggest international product comparison websites|
There is a lot of miners and their ways of use. Procedures and instructions on how to work with them can be found in the following 4 categories, differing in specialization: