Periodic Rank tracking in Google.
SEO | Filip Podstavec
Periodic Rank tracking can give user an overview of how he's doing when it comes to fulltext search engines, such as Google and queries connected to his business. Ranks of queries can be tracked with the Marketing Miner tool in Fulltext, Image and Video search.
How to: Periodic Rank tracking in search enginesStep 1
Creating a project
If a user wants to track ranks on a regular basis, it is necessary to create a project for the web he wants to track the rank. A user does so by getting to the Projects section on the main page (after signing in). In this section, he then clicks onCreate a project.Step 1
Rank tracking section and working with it
On every intro page of a project there is always a section Rank tracking in which there are available search engines related to a country for which a user decided to track ranks. By clicking on that search engine, a user gets to the section with data related to the particular country.
How can such tracking look like, can be found here:
In this section, the data on the rank of his project in search engines, is updated daily for the user. A user can display a history of progress, download data in bulk for failed/growing queries or watch the whole progress of a project.
How to: One-time rank tracking in search enginesStep 1
Import phrases that a user wants to collect data on
To obtain an overview of ranks in search engines, it is necessary to have key phrases at input. So a user uses the section Keyword Miners, where they import domain dataset using one of the of the methods of import.
It is useful to give the report a name, by clicking on Dataset name that makes it easy to be identified. In case a user wants to save input dataset for future use for different purposes, they can check the box Save dataset.
Then, a user selects the country, for which he wants to collect data, by clicking on the flag next to the button Select Miners and by clicking on it, they get to the miner selection
Selection of the miner and the type of search
In the miner selection section, a user selects SERP Position miner, that collects data on the domain position in search. A user then imports the name of the domain which he wants to track and chooses the type of search (Fulltext, Images, Video).
User then clicks on Get data. The tool starts processing the inputs with the help of selected miners and after it's finished, it emails user the processed data.
|Keyword / URL||Phrase for which a domain was searched in search results|
|Domain||Domain of which a rank was searched in search results|
|Domain rank in search engine Google for a given phrase|
|Number of results||Number of Google search results (it can help to estimate the competitiveness of a query)|
|Google Landing Page||Landing page found in Google search results (if the domain is found)|
An output can then be analyzed by the user with a use of tools that can work with XSLX outputs. We recommend these step-by-step instructions of analysis below:
|Excel instructions||Link to download tool|
|OpenRefine instructions||Link to download tool|
|Tableau Public instruction||Link to download tool|
Examples of a use in practice
Below, you will find instructions that can be applied to practice with the help of a miner:
Tracking impacts of SEO activities
As soon as an SEO consultant processes anything on the web, he should track the impacts of such processes. After making changes, it takes search engines a while to go through the changed content and re-index it.
Best practice in such a case is to mark the watched queries in the Rank tracking section and then watch their daily progress. If the changes caused a boost in the ranks of related queries of given landing page, then the changes were positive and those should continue (or be applied to a different part of the content as well). If there was a slump, the changes should be taken down and it's good to wait for a verification that such changes on the web were really a cause of the decrease and it wasn't something else (i.e. search engine algorithm update, etc.).
Instead of watching individual queries, it is beneficial to watch the overall performance of related intro page. Some changes have a positive impact on a few queries but the overall performance of the intro page would decrease.
How to improve ranks in search engines
There are many ways how to improve ranks in search engines. We don't recommend to focus and track impacts only on individual queries but instead on topics and intro pages. Methods that can help with higher traffic from search engines long-term:
- Content update - Search engines like to provide "fresh" content for a user that does not have problems with the progress of stories (something that is accurate today does not have to be accurate tomorrow). Occasional update of the content can help the website to be more attractive for search engines.
- Content expansion - Same as an update, an expansion of a content with some related topics can be a positive step.
- Obtaining links - Link building is one of the deciding factors when it comes to competition. Getting quality links can be a backbone of a long-term success.