List of SERP markups on Google

Dictionary  |  17.11.2016

In Google search results a user often sees different types of enhancements, snippets that can significantly influence their behavior. Most commonly they are either boxes with parts of the content as an answer to a user query, or maps of localization query, or images carousel. In individual search results, there could be reviews, events and other enhancements.

We divide these markups, based on their type, into Knowledge graph cards (knowledge graph, answer box,...) and Rich cards (star rating,...). Marketing Miner identifies these markups in the miner SERP Analyzer and distinguishes types described below:


SERP markup


Enhancements, affecting entire SERP, not regarding the look of the particular search results. They are divided into:

  • Knowledge graph - Markups connected to knowledge graph data (and also Wikidata)
  • Answer box - A box in the upper part of search results that gives a user straight answer to a query without a necessity to click on any search result. Currently Marketing Miner distinguishes 14 types.
  • Extra - Other types of markups of the first page of search results.
Knowledge graph cards

Knowledge panel

Knowledge panel is based on data from Wikidata. It is usually seen by known names and queries in which Google can definitely identify the entity.

Example of knowledge panel in the right sidebar

Examples of queries:

Featured Snippet

Featured snippet is a box that appears mostly in the upper part of the search results. This box contains a straight answer to a query of a user with a link to the original URL in the bottom right corner. It most commonly occurs with phrase queries.

Example of featured snippet

Examples of queries:

Carousel

Carousel occurs in the search results only in rare cases. Its influence on the look of the search is significant, because it covers the whole upper part of search results. On the Czech market it occurs almost exclusively only in queries regarding movies or movie theaters.

Example of carousel

Examples of queries:

Answer boxes

Currency Conversion (Currency conversion)

Currency converter

Examples of queries:

Dictionary (Dictionary)

Example of dictionaries in results

Examples of queries:

Disambiguation (Disambiguation)

Disambiguation of The predators query

Flights (Flights)

Example of displaying the details on a flight from Prague to Kuala Lumpur

Examples of queries:

General Converter (General Converter)

Unit converter

Examples of queries:

Info

Info box

Map

Examples of queries:

Related questions (Related questions)

Related questions of users within Google search results

Sports (Sports)

Club details

Examples of queries:

Stocks (Stocks)

Stocks movements in search results

Translation (Translator)

Translator in search results

Examples of queries:

Weather (Weather)

Weather as a search result

Examples of queries:

When is (When is)

Straight answer to when is Christmas

Examples of queries:

Extra markup of the first page

AdWords Top

Adwords ad in the upper part of the search results

AdWords Bottom

AdWords ad in the bottom part of search results

Images box (Image box)

Image box in Google search results

Local pack (Local search)

Map with local search

News (News)

News in the search results

Related search (Related search)

Related questions in the bottom part of search results

Search results markup


Enhancements regarding the look of individual search results.

Breadcrumbs (Breadcrumbs)

Breadcrumbs in Google search results

Events (Events)

Example of events in search result

HTTPS

HTTPS of search result

Image Thumbnail (Image Thumbnail)

Image Thumbnail in search result

Notable online (Notable Online)

Reviews/Stars (Reviews/Stars)

Search Box (Search Box)

Internal search box in search results

SiteLinks

SiteLinks in Google search results

Twitter

Twitter outputs in search results

Video Thumbnail (Video Thumbnail)

Video Thumbnail

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