Analysis of PPC competition in search results

PPC  |  Filip Podstavec

Inspiration from the competition in PPC can be a great foundation for creating your own campaigns. But who is the biggest competitor from the paid search results' point of view? What ads do they use? Which of them work and why? Marketing Miner, with the help of SERP Ads Miner, offers user data on advertisers and advertisements in paid search results that can be used to answer those questions and help with their own campaigns.
Step 1

Import of phrases, for which a user wants to collect data on ads in search results

To collect data on ads in search results, it is necessary to first specify queries, from which a miner should collect data. To do this, a user uses the section Keyword Miners, where they import dataset of phrases using one of the methods of import.

Import of keywords

It is useful to give the report a name, by clicking on Dataset name that makes it easy to be identified. In case a user wants to save input dataset for future use for different purposes, they can check the box Save dataset.

Naming of report

Then, a user selects the country, for which he wants to collect data, by clicking on the flag next to the button Select Miners and by clicking on it, they get to the miner selection


Step 2

Selection of SERP Ads miner and data collection

In the miner selection section, a user selects SERP Ads Miner, which will scan individual phrases and collects data on ads, displayed about given queries, from search engines.

Example of selection of SERP Ads miner

User then clicks on Get data, which will move them into data processing section. Based on data volume, they are processed in the background and once completed, results are emailed to a user.

Output example

A user gets two list at output, and they are AdWords Ads a Sklik Ads depending on the location of the source the ads were found in.

List: AdWords Ads

List: Sklik Ads

Column description

Both of the list have the same columns:

PhrasePhrase, for which the data on advertisers were collected
TitleAd title
DescriptionAd description
PositionAd position (Header, Sidebar, Footer)
RankAd ranking (arranged form ranking number 1))
Visible URLVisible URL of the ad for a user
URLReal URL, where a user gets to, after clicking on the ad
Step 3

Output analysis

An output can then be analyzed by the user with a use of tools that can work with XSLX outputs. We recommend these step-by-step instructions of analysis below:

Excel instructionsLink to download tool
OpenRefine instructionsLink to download tool
Tableau Public instructionsLink to download tool
Filip Podstavec

Filip Podstavec

Filip is Marketing Miner CEO. His daily food are innovations and new link building & SEO techniques. As a consultant he has more than 10 years of experience.

Další články

You haven’t decided yet?

That’s ok, you can try us easily for free.